Once you know where to find leads for your real estate
investing business, how are you going to market to them
once you have a list?

There are so many ways to market to your list, some
expensive, some not so expensive, but which ones work?

Remember that when you’re putting your marketing plan
in place you want to have multiple means of generating
leads. You can’t rely on just one method because what
happens if that one method no longer produces leads or
what if you can no longer afford that method?

Then you’re left with no marketing at all and no means of
generating leads and you’ll have to start back at square
one. So make sure that your marketing plan includes at
least 2 or 3 of the methods that we discuss here.

First let’s talk about Broad Stroke Marketing.

Broad Stroke Marketing includes Television and Radio
ads, Billboards, Newspaper Ads, and Bandit signs.

While many of these types of advertising seem sexy,
they don’t produce the results that you need.

First of all, they’re expensive (except for the Bandit
signs – they’re only expensive if they all get picked
up by the city’s authorities and you get fined). TV
and radio ads can cost hundreds, even thousands
of dollars. Newspaper ads can also cost hundreds
of dollars.

While these seem like great marketing techniques,
they’re not. They don’t market to a target audience.
Yes, there may be a lot of people who see your face,
but how many of those people watching the TV or
driving by your sign are in foreclosure?

And how many that are in foreclosure will take action
and call you because they saw your ad?

And of those people, how many will be motivated
sellers and in the areas where you work? From
experience, I know not many.

These types of broad stroke advertising simply
don’t produce the type of results that they should
for the money.

This type of advertising is more like flushing money
down the toilet.

Now let’s talk about Targeted Marketing.

Targeted marketing includes direct mail, which includes
Postcards and personalized letters, cold calling, door
knocking, and squeeze pages.

The most important things to remember when direct mail
marketing are:
• Consistency – be consistent with your marketing
• Specific Call To Action – make sure your mail
pieces have a specific call to action
• Compelling Message - your message needs to
be compelling so the seller will feel the need to call you
• Only Send Direct Mail To Your Target Market
• Couple Direct Mail With Cold Calling and/or Door
Knocking

All of these methods are very effective because you’re
marketing to a targeted audience, which is going to
produce much better results than just marketing to the
general public.

You’re marketing to people who you know are in
foreclosure and through your marketing, you’re giving
your prospects a very direct call to action.

Using targeted marketing practices, you are personally
touching each prospect that you’re marketing to, which
is much more effective than putting up a sign or putting
an ad in the paper. You are directly telling your prospects
who you are, how you can help them, and what they
need to do.

Your message is clear, concise, and offers your prospect
a clear solution to their problem.

Targeted marketing converts your prospects to customers
at a much higher rate than broad stroke marketing. For
example, a squeeze page can convert your prospects at
a 30% conversion rate. This is the highest converting form
of targeted marketing without a doubt.

So when you’re putting your marketing plan together, be
sure to include at least a couple of the marketing methods
mentioned above to keep a consistent stream of qualified
leads filling your pipeline. And stick to the targeted marketing
methods as I know you’ll produce much better results.

Let me know which marketing methods you use that produce
the best results.