I’m going to give you the 5 most powerful conversion
secrets in the Internet marketing world right now.

These secrets are: The headline, bullets, opt-in form,
free report and what I like to call “performance lifts.”

The Headline: The headline is the most important piece
of a squeeze page (or any advertisement for that matter).
It establishes the immediate benefit that the visitor should
expect from submitting their information (often called
opting-in).

Headlines should be direct, succinct, and very benefit
driven. They can raise a question you intend to answer,
arouse curiosity, or direct the reader to take action.

The headline’s role is to also move the reader from the
headline to the body copy and rest of the page.

Here are examples of highly effective and proven headlines:

* How To Win Friends And Influence People
* Discover the 5 fastest Ways to STOP Foreclosure in under
48 hrs or less
* They Laughed When I Sat Down At The Piano…But When
I Started To Play!
* How To Achieve Total Financial Freedom: “Millionaires
Are Not 50 Times Smarter Than You, They Just Know The
Wealth Formula”

Bullets: Bullets are used in copy to support the headline and
reinforce the benefits to the reader. They add to the reasons
of why someone would want to submit their information in
exchange for what you offer.

Each bullet is designed to further move the reader toward
taking the desired action—in this case, completing the opt-in
form.  Bullets have proven to be very effective if you layer them
properly. What I mean with that statement is to vary the length
and tone of the bullet from point to point.

Opt-in Box: The opt-in box captures the visitor’s data and
enters it into your database or auto-responder (more on
that in a second) in exchange for your offer.

Our successful opt-in boxes stop the reader and draws
their attention. These are simple, but powerful, forms that
are easy to understand and quick to fill out. Often they ask
for first name and email address, but you can request as
much or as little information from the visitor as you wish.

Keep in mind the more you ask the lower the conversion,
usually… unless you do it in layers like we do. Layers allow
you to ask for information a little at a time.

The fewer fields you have in your opt-in box, the more likely
someone will complete it. (Our unique system uses a 2 and
3 step process proven to increase conversion rates as well
as ensure you get all the information you need from your
prospect.)

Through testing we’ve found the most effective opt-in boxes
work when placed to the right of the page “above the fold” so
the visitor does not have to scroll down to fill out the form.

As for collecting information, I mentioned the term auto-
responder above. This is an important part of your business
and building any type of list. Buyers, sellers, centers of
influence, whatever…

Auto-responders are simply email programs that let you
collect information for a list of people and send messages
to them, either preset or triggered or as a onetime broadcast.
They are a VERY powerful way to “connect” with your list
on an automatic basis. Basically you “set it and forget it.”

Free Reports or Videos: The free report is the “ethical bribe”
that your visitors are exchanging information for. With that
said, your free report must be a compelling valuable offer
that the visitor feels is worth sharing their information for.

While, technically, the “Free Report” is indeed free, actually
the visitor is paying for the information in exchange for the
opt-in. The NAME of your report is of ultra importance and
the content has to be second to none. It should deliver the
benefits you promised on your squeeze page tenfold.

“Performance Lifters”: Below are three specific things that
you may add to your squeeze page to greatly increase (or
lift) your conversion rates. We’ve tested combinations of one,
two, and three together and have had exceptional results
across the board.

The first lift is graphics. Having a strong professionally
designed image adds additional credibility to your page
and can help catch the visitor and direct their eyes to exactly
where you’d like them to focus. Usually you place this right
around the “opt-in” box to draw their attention.

Your graphics could include a strong top banner to help
support the benefits of your headline. This could be positive
images of people enjoying the results of what you have to
offer.

For example, happy homeowners in front of a home sold sign.
You can also use bold graphics such as arrows, buttons and
call outs to draw attention.

The next lift is audio. You can use audio to play a personal
message for the visitor as soon as he or she lands on your
page. The audio could also be testimonials or instructions
on what to do next.

Video is the last, and most effective, lift and is really where
the Internet is moving to. Think YouTube and the impact it’s
made on the web. Video gives you an incredible opportunity
to immediately connect “face-to-face” with the visitor.

While the thought of using video may seem overwhelming,
it’s actually quite simple. Most digital cameras, and even
some cell phones, have video recording options that allow
you to easily send video to your computer.

Often times I use a Flip (available at TheFlip.com) which
plugs right into the computer and is already formatted for
Youtube.

Beyond simple videos, you can also use screen shots and
record your voice over a power point, or walking through a
program or website. Services like Jing.com have made this
incredibly simple.

If you don’t like to be on video, you can even use a service
like OMGNational.com which offers professional actors
reading scripts you provide. Or even one more option for
people who may be ‘camera shy’ is to create a “cartoon”
version of yourself quickly and easily to read your script
using sitepal.com. This is a killer site and we’ve used it to
increase conversions on a bunch of sites.

When using the five elements here correctly you’re almost
guaranteed a powerful lead generating machine.