The Story of Happy Blankie

Dec 11, 2009 I Don't Like to Work

By: Greg Clement

This is a very important story…

Back about 6 months ago I got an email from a woman at
my church in Medina, OH.  Her name was Emily Holdridge
and she was actually the wife of the youth pastor.

She asked me for some advice, and wanted to chat about her
struggling online business.  So I was sitting in my office talking
with her on the phone and she started showing me her online
store.

It was a little gift boutique selling many different types of
things with not much traffic and lackluster sales.  Her store
was set up just like any other store we see online or off, it
was selling someone else’s product, and she was making a
little bit of a spread on the markup.

One product caught my eye as we were going through the
website’s pages.  This little piggy with a HUGE smile on
a blanket.  The name “Happy Blankie” was written below
the product.  I asked Emily what this was, and she got excited
and told me that this was the only product on her site that
was actually “theirs.”  She told me the story, boy it was an
amazing one indeed…

www.happyblankie.com

David, her 7 year old son, had this idea… he wanted to take
his little sister’s 2 favorite things (her blankie and her stuffed
animal) and combine them into one.

The result was the first “Happy Blankie.” This little “blankie”
was one of the coolest things that I’d EVER seen. Now, I’m
a man I know, and I’m not supposed to be moved by little
things like this, but this really moved me.

As I started to ask her more questions I couldn’t stop thinking
about what a cool name “Happy Blankie” was.  And how cool
this little idea was.

She told me the whole story from start to finish – how David
came up with the idea, how they created the very first one
by piecing fabric together themselves, how little kids literally
exploded with smiles when they saw the prototype.

We talked for about 30 minutes, I gave her some really good
ideas on how to get this off the ground, and then we hung up…

I told Kelly, my wife, about it and she thought it was an amazing
idea.

About a week went by, and then I got another email from Emily.
She was a little upset.  You see my excitement got her excited –
as a matter of fact she was so excited she was getting upset
because she had NO idea what to do next and where to go to
make this thing happen.  She had “sat” on this “Happy Blankie”
idea for almost a year, and over that time, many people gave
her the impression that yes it was a good idea, but it was just
an idea – they reminded her that she was the wife of a pastor
and not some big time businesswoman.

Ideas are very fragile, especially when placed out in
the real world where anyone can literally smash them
into oblivion. That’s a big reason why you need to protect
and nurture yours with everything you can muster.

She was scared, scared that she couldn’t do this on her own.
She was afraid of letting David and her other children down
by not bringing this thing to life.  I told her that NO ONE does
anything of substance by themselves, that synergy is only
created when 2 or more gather together and do things as a
team.

I got involved – bigtime.  Kelly my wife got involved. Her friend
Melanie got involved.  Christina got involved.  We built a team.

Now I’m going to fast forward a little. Then we had this idea
that it would be really cool (especially when we saw how kids
lit up when they saw and touched a Happy Blankie) if we gave
a Happy Blankie away for every single one we sold. We
could make kids smile all over the world.

We, as a team, BUILT a very cool business in 90 days from
start to finish. As a matter of fact, Happy Blankie just officially
launched 2 weeks ago.

We found a children’s orphanage in Uganda, a church in
Thailand, and St. Jude’s Children’s hospital to work with.
These are, as you know from St Jude’s, all amazing organizations
that directly and positively impact tens of thousands of children
literally all over the world.

So here’s what I’m hoping you will do next:

Go to www.happyblankie.com and purchase a Happy
Blankie. Stomp the Happy Frog, Giggle the Happy Pig, Chase
the Happy Dog, and Tumble the Happy Bear will make your kids
an AWESOME Christmas or Holiday present. For every Happy
Blankie you purchase we’ll be giving one away to a child
in need.

If you do this today, tomorrow, or Sunday (December 11-13th)
then not only will you get yours in time for Christmas BUT they’ll
also make our Christmas cutoff.

Our Christmas cutoff means that we want to get as many Happy
Blankies as possible in the hands of children less fortunate and
in need of a smile before the holidays are over. They need it now.
Use the word “FAMILY“ as your bonus code and you will actually
save an additional 20% off.

And I’ll literally show you the ENTIRE system we used to
build this business in less than 90 days.

We did some really cool things in building this business. Some
key things that if you learned would help you become a better
entrepreneur. I want to walk you through exactly what we did
and why we did it. After the holidays are over I’ll do a webinar
with our entire team on it that will show you… (take action now
and you’ll be invited)…

Stuff Like:
* Why we set up 2 separate entities for Happy Blankie, one
to hold the intellectual property and one to run the company. I’ll
explain what we used and why there’s no other way to build a
real business.

* How we came up with our USP “One to Love – One to Share”
and how we’re building the technology to allow our customers
to actually pick where they want their 2nd blankie to go.

* Why and how that idea above will engage our audience and
singlehandedly push our growth 40% or more in year one.

* How we are already in “celebrity getting” mode and positioning
our product for explosive growth. HINT: you should be all about
explosive growth business models.

* How we “did the math” to make sure we weren’t going broke
by giving one away for every one we sold AND why this idea
will actually triple the speed of our company’s growth over the
next 24 months.

* How we’re seeing the future and already coming up with ideas
like our “Endangered Species” line that is environmentally friendly
and has cool little animals like “Tobias the Tiger” and “Charge the
Rhino.”

Basically how to take an IDEA, put it into swift ACTION, and how
to drive PROFITS.

www.happyblankie.com

You’re going to love this blankie – I promise. They come with a
“Lifetime Guarantee” and you’ll be getting the very first batch of
a world class product, helping make a less fortunate child very
happy, and get to see “behind the scenes” on how we are building
this company out to be a socially conscious billion dollar brand.

Happy Holidays and Merry Christmas,

Greg

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Tags: greg clement, Happy Blankie, motivation, teamwork